SPEC:

Kosas needed to create awareness around its new natural lipstick without alienating its individualistic, youthful audience or compromising their fun & punchy style.

So I came up with a magazine ad that plays on how the product works (UV activation) and its name (TrueYou).

By making natural feel synonymous with bright & poppy, the ad delivers a fun, stylish & expressive tone. Staying true to the brand’s ethos.