Studio Sterling Direct Mail

SPEC:

Studio Sterling, a Tri-State based pilates studio is opening their new renovated space in DUMBO Brooklyn and needed to get the word out locally. Their primary goal is to get bodies in the studio by offering 2 complimentary classes (as their secondary goal is to sell the monthly unlimited package).

They didn’t want it to feel cheap or salesy so I created a folded direct Mail piece with unconventional dimensions, used black & white images and wrote in a tone that’s promotional while still feeling premium, elevated and sincere.